PENTIAN
La Revolución en la Edición catálogo | tienda | cómo funciona | distribución y venta | blog
Notice

EL BLOG DE PENTIAN

El blog de pentian

‘THE WISDOM OF THE CROWDS’ AT LONDON BOOK FAIR

Añadido el 25/04/2016
Imagen 1 Imagen 2

Seminar panel included leaders in the field such as Enrique Parrilla, Chief Executive Officer of Spanish book crowdfunding platform Pentian, and John Mitchinson, co-founder of Unbound.

Enrique Parrilla, tells us that the company is experiencing 35-percent annual growth, says he “wants to meet needs that the traditional industry doesn’t fulfill".

"Getting a book into a book store isn’t a challenge – we use print on demand; getting it funded is. By using statistical analysis and genetic algorithms [a form of machine intelligence that mimics the way humans make selections] we can start to predict which books are going to be successful and which aren’t." Enrique Parrilla.

Read more: http://publishingperspectives.com/2016/04/crowdfunding-crowdsourcing-london-book-fair/#.Vx16OMeXhFI

FINDING A NEW WAY TO BRING SHAKESPEARE TO YA READERS

Añadido el 03/12/2014
Imagen 2

Publishing Perspectives

By Dennis Abrams

If you’re a regular reader (or even an irregular reader) of Publishing Perspectives, you’re familiar with our online literary book club, The Play’s The Thing, an exploration of all the plays (and some of the sonnets) of one William Shakespeare.

For two and a half years, readers online gathered to ask questions, discuss, and read about some of the greatest plays ever written. It was an extraordinary project, and one that I’m not willing to see come to an end.

So my goal, my dream then, is to convert and rewrite the two and a half years of material and bring it to a young adult audience, readers who might be intimidated to tackle Shakespeare, or who believe that the plays are old, and dusty, and, perish the thought “classic” that have nothing to do with their lives, or, really, the lives of anyone in the 21st century.

But traditional publishing houses have been reluctant to take the project on. So I’m going anon-traditional route, using Pentian. (See our articles about Pentian here, here, and here.)

Here’s how it works:

Authors such as myself come to Pentian to gather funding for their book’s publishing.
Readers pledge to support new talent that they discover on the Pentian site.
Both the authors and readers profit financially when books are sold. (From net profits, 50% goes to financial backers of the book, 40% to the author, and 10% to Pentian.)
It’s a new publishing platform that works. Risky projects (such as mine), get published and marketed just like any other title if they can get public backing that proves there’s an audience for the title. Investors win, Pentian wins, and I win.

And most of all, young adult readers will win. My book, entitled The Play’s The Thing (naturally) will contain one essay per play. It’s going to be smart but non-academic, funny and interesting and informal and readable, and will show reluctant readers (of all ages really) that the things that concerned Shakespeare – love won and lost, parents and children, how power is won and lost – are our, are their concerns as well. (And the book’s illustrations, done by well-known comic book artist John Rauch will only add to the book’s appeal)

As I write in my introduction:

“…the problem for so many of us is that Shakespeare has become so “classic,” so much a writer to be studied but not enjoyed, whose characters talk funny and can be difficult to understand, that the sheer enjoyment to be found in reading Shakespeare, in becoming acquainted with his characters, in learning the brilliance of his language has been lost.

The goal of this guide, then, is to turn Shakespeare from somebody you have to read into somebody that you want to read.”

If you’re interested in becoming part of the project, click here.

CROWDFUNDING FÜR BÜCHER: WENN DER LESER ZUM VERLEGER WIRD

Añadido el 11/10/2014
Imagen 1

Die Self-Publishing- und Crowdfunding-Plattform Pentian bezahlt nicht nur Autoren, sondern belohnt Unterstützer erfolgreicher Buchprojekte mit einem Teil der Tantiemen. Dieses System soll das Verlagswesen revolutionieren. // von Christina zur Nedden

pentian, crowdfunding

Pentian kombiniert zwei große Trends: Self-Publishing und Crowdfunding. Autoren können ihre Bücher selbst veröffentlichen und in direkten Austausch mit ihren Lesern treten, bevor Buchproduktionskosten entstehen. Unterstützer von erfolgreichen Projekten bekommen einen Teil der Tantiemen. Pentians CEO Enrique Parrilla sprach auf der CONTEC 2014 über Crowdfunding im Verlagswesen, weshalb Leser die besseren Verleger sind und den Einfluss der Digitalisierung auf die Branche.


Warum ist das wichtig? Crowdfunding verbindet Leser und Autor auf direktem Weg. Dies verändert die traditionelle Verlagsbranche.

Enrique Parrilla hat ein System entwickelt, das finanzielle Anreize für Buchinvestoren schafft. Crowdfunding wird somit belohnt.

Verlagshäuser, die sich nicht auf bestimmte Themen spezialisieren, werden langfristig aussterben, sagt Pentian-CEO Enrique Parrilla.

Digitalisierung verändert das traditionelle Verlagswesen auf grundlegende Weise.

Wie verändert Crowdfunding das Verlagswesen?

Enrique Parrilla: Crowdfunding stellt eine direkte finanzielle Verbindung zwischen Lesern und Autoren her. Ein Verlag als Vermittler wird somit überflüssig. Crowdfunding stellt die Verlagsbranche auf den Kopf.

Wie entstand die Idee zu Pentian?

Pentian startete 2004 als traditioneller Verlag in Spanien. Als 2009 die E-Book-Bewegung zunahm, fingen wir an, Self-Publishing-Optionen anzubieten. Oft fehlen Autoren jedoch die finanziellen Mittel, um ihr Buch selbst zu verlegen. Da kam uns die Idee, Crowdfunding in den Verlagsprozess mit einzubauen. Ich erinnere mich an eine alleinerziehende Mutter, die ein Kinderbuch mit sehr schönen Illustrationen verlegen wollte. Leider fehlte ihr das Geld. Pentian bietet eine Möglichkeit, diese Bücher auf den Markt zu bringen.


Wie funktioniert die Plattform und wie unterscheidet sie sich von der Konkurrenz?

Auf Pentian können Autoren kostenlos ihre Buchprojekte vorstellen und Finanzierung von Unterstützern sammeln. Autoren können mit ihren Kunden und ihrer Fangemeinde in Kontakt zu treten, bevor Buchproduktionskosten entstehen. Wenn das Projekt erfolgreich ist, werden Unterstützer für drei Jahre ab Buchveröffentlichung mit einem Teil der Tantiemen belohnt. Dieses System macht aus jedem Leser einen Verleger und einen Investor. Ich gebe Ihnen ein Beispiel, warum das wichtig ist: das Virtual-Reality-Headset-Unternehmen Oculus Rift sammelte auf Kickstarter 150,000 US-Dollar und wurde dann für 2,3 Milliarden US-Dollar an Facebook gekauft. Die ursprünglichen Unterstützer bekamen keinen Cent. Das ist empörend. J.K. Rowling erhielt 12 Absagen, bevor sie das erste Harry Potter-Buch veröffentlichen konnte. Auf Pentian werden Nutzer, die ein Auge für gute Literatur haben, auch finanziell dafür belohnt. 50% des Gewinns gehen an Unterstützer, 40% an den Autoren und 10% an Pentian. Der finanzielle Anreiz von Pentian unterscheidet uns von anderen Crowdfunding-Plattformen und hat das Potential, die Branche zu revolutionieren.

Wenn jeder ein Buch verlegen kann, geht dann nicht die Qualität verloren?

Wir haben ein Team aus 25 Verlegern, Grafikern und Redakteuren, das sich jedes eingesandte Projekt anschaut und bewertet. Erfüllt es bestimmte Standards, wird das Projekt auf der Webseite präsentiert. Danach entscheidet der Markt, ob es finanziert wird oder nicht. Ein Verlag lehnt ein Buch vielleicht ab, aber wenn es 60 Unterstützer auf Pentian findet, landet es nicht in der Schublade. Zurzeit stehen über 6000 Bücher bereit. Wir glauben, dass Leser zum Teil besser entscheiden können, ob sie etwas lesen und unterstützen möchten, als ein Verlag.

Sollten Verlagshäuser ihrer Meinung nach abgeschafft werden?

Verlagshäuser können eine wichtige Funktion ausüben, aber sie müssen sich auf eine Art von Inhalt spezialisieren. Sie sollten zum Beispiel nur Kinderbücher oder naturwissenschaftliche Bücher verlegen und sich in diesen Bereichen ein Alleinstellungsmerkmal schaffen. Ich denke, dass generelle Verlagshäuser langfristig nicht überleben werden.

Ist Digitalisierung eine Bedrohung für die Verlagsbranche?

Nein, sie ist eine riesige Chance. Digitalisierung ermöglicht zurzeit enormes Wachstum im Bereich E-Books. Wir haben neulich beobachtet, wie ein E-Book einer spanischen Autorin plötzlich vermehrt in Chile gekauft wurde. Grund war wahrscheinlich eine Reihe von Online-Kommentaren zu dem Buch. Das wäre ohne Digitalisierung nicht passiert.

http://instagram.com/p/t2r9caBxB9/

THE PENTIAN THRILLER CYBERWAR IS FUNDED, HEADING TO BOOKSTORES

Añadido el 11/10/2014
Imagen 1

One of the newest exciting publishers to break into the US, Pentian has seen its premier English title Cyberwar by R.J. Huneke, get 100% funding and is readying a release date of the thriller novel.

Cyberwar is coming to bookstores this fall, in e-book and hardcover.

In an interesting twist on traditional publishers versus authors self-publishing on crowdfunding platforms, like Kickstarter, Pentian brings the books they deem worthy of publication to their own online crowdfunding forum where investors choose which books are worth getting behind in exchange for a portion of the book’s royalties for three years.

Pentian tests the market for the book, and when the market is proven, the pre-production cost to make the book is realized, as was the case with author R.J. Huneke’s book.

The fan base and the investors walk away from the experience thrilled.

One lucky fan of Cyberwar purchased the right to be a recurring villain in what will be the Cyberwar Series.

Read the description:

The ultimate reward for the ultimate backer. Become a part of history by having your name become a recurring character in the Cyberwar series! If you want to be a part of the ongoing lore and the Cyber society at large, become a character that will live on in the Cyberwar series, despite the mayhem that ensues. You will also receive ten copies of the book along with 14.29% of the royalties generated over the next three years.

R.J. Huneke will be on hand at the Javit’s Center in New York City to sign posters, give away t-shirts and bookmarks and signed copies of the eagerly awaited novel. Head down October 9-12 at the New York Comic Con convention Rune Works Productions / Pentian Publishing Booth # 1061.

THE 6 WAVES TO WATCH IN THE WORLD OF CROWDFUNDING

Añadido el 06/10/2014
Imagen 1

One of the outcomes of the 2008 global financial crisis was the “funding gap”. Banks were less willing to provide loans and investors moved capital into more stable platforms. In general, the market tolerated less risk.

In this new environment, raising capital became the greatest challenge for small and midsize businesses (SMBs). They needed new platforms. Enter crowdfunding.

While some players have been around since 2008, the huge crowdfunding wave crashed onto the market between 2012 and 2013, particularly in Europe and the U.S. As of April 2012, there were more than 450 crowdfunding websites worldwide.

Given the relatively recent arrival of the crowdfunding wave to the market, its future iterations will be interesting to follow.

Here are six waves to watch in crowdfunding.

1. Crowdfunding will continue to grow. Online crowdfunding platforms raised $2.7 billion in capital in 2012 with expectations that the number would reach $5 billion by 2013, according to a study from crowdfunding-focused research firm Massolution. And these figures will likely continue to rise.

Related: 7 Secrets From the Man Who Turned a Kickstarter Flop Into the Most Successful Campaign Ever

The World Bank commissioned a study and estimated that by 2025, the global crowdfunding market potential could be between $90 billion and $96 billion.

This reveals that more entrepreneurs are turning to crowdfunding as a low pressure route for raising startup capital for their businesses.

And while these figures take into account all crowdfunding models, the equity model could see a huge spike. Current equity crowdfunding rules by the SEC allows only participation from accredited investors. And with only 3 percent of the accredited investors in the U.S currently participating in startup investing, the prospect of the figure doubling is likely as more VCs embrace crowdfunding as a viable investment vehicle.

2. More industries will cut out the middle. Crowdfunding allows startup companies to connect easily with investors without going through a costly middle man. This trend is fast gaining traction in industries like real estate where there are many middlemen between entrepreneurs and prospective investors.

For instance, real-estate agents, brokers and other intermediaries can significantly escalate the cost of executing projects. Some real estate development firms have decided to raise capital through crowdfunding to save on the cost of agent and broker fees. CEO Zeke Turner of Mainstreet Property Group raised about $1.8 million from accredited investors through its partnership with CrowdStreet, a crowdfunding platform.

3. Larger emphasis on social-media driven marketing. Because entrepreneurs are reaching out to people beyond their network, crowdfunding relies heavily on its “social edge” over more traditional marketing methods that cater to smaller group of investors. And startups are taking note, providing easier ways to engage with an expanded audience.

New platforms, such as FundRazr, a social-media crowdfunding website has emerged to help generate traffic for an entrepreneur’s crowdfunding campaign. Among other features, FundRazr helps generate awareness for a crowdfunding campaign through a user’s social-media networks on sites like Facebook and Twitter.

Related: Everything You Need for a Winning Crowdfunding Campaign (Infographic)

4. More money will be invested in crowdfunding opportunities. Many large financial institutions, VCs and angel investors are moving assets into the equity crowdfunding wave. Some of them are even using their brokerages to advertise about crowdfunding opportunities to their investors, hoping to make money as advisors to those seeking investment counsel. The participation of these large brokerage firms in crowdfunding helps validate it as a new financial model.

A recent study by crowdfunding platform ourcrowd reveals that of the 500,000 active angel investors in the world, 50,000 have invested through equity crowdfunding platforms.

This trend helps entrepreneur gain access to big capital from top-notch investors they normally wouldn't have been able to connect easily with.

5. Niche platforms will increase. While there are major crowdfunding platforms like Kickstarter and Indiegogo that cover various markets, there are niche platforms popping up for specific areas. By utilizing these platforms, startups now have a better chance at reaching their targeted audience.

For instance, there are new platforms that specialize in areas like book publishing. Examples include Pentian and Pubslush that connect self-publishing authors with investors. Pentian affords average investors, who put in as low as $10, the opportunity to fund a book publishing project. In return, early supporters receive a signed copy and a share of the author’s royalty in the future.

6. Regulation A will become a bigger deal. Regulation A may serve as an alternative to equity crowdfunding provisions in 2014 and beyond. Regulation A allows smaller ventures (under $5 million) to avoid some of the more onerous financial reporting requirements until they amass greater profits. Already, Fundrise, a real-estate crowdfunding platform, is leading the way by leveraging on state laws which enables it to afford non-accredited investors the opportunity of investing as little as $100 into projects listed on its platform. This is good news for entrepreneurs interested in impact investment activities in specific communities of interest.

Also, startup entrepreneurs who haven't been able to raise capital for their businesses from high profile investors can now also do so easily from retail investors in their neighborhood.

In addition, with the cap for amounts raised through a Regulation A offering currently placed at $5 million, this is an opportunity for early-stage entrepreneurs who have started setting their sights on expansion.

PENTIAN AT FRANKFURT BOOK FAIR

Añadido el 06/10/2014
Imagen 1 Imagen 2

SHOW ME THE MONEY! DEBATE
Three speakers, three opinions. Business angels vs. state funding vs. crowdfunding – three experts will debate the merits of various private and public funding models.

R.J. HUNEKE’S ‘CYBERWAR’ PIQUE’S STUDIO INTEREST FOR OPTIONING FILM RIGHTS

Añadido el 01/09/2014
Imagen 1

August 26, 2014
As the release date for the novel Cyberwar draws nearer, a recent report marks at least one film representative is already expressing interest in optioning the upcoming thriller.

At this point the possibilities are endless, but Hollywood is calling.

First reported by Rune Works (the Press Relations company representing Cyberwar) after a recent talk with the publisher Pentian CEO Enrique Parrilla, who stated that yes, “an [as yet] unnamed studio in L.A. has already expressed interest in optioning the rights [for Cyberwar].”

As Los Angeles and the rest of the world wait for the book’s launch – possibly in stores as soon as October 1, 2014 – the buzz surrounding Pentian’s first major US release on the fiction market is amassing a lot of interest.

Thriller and commercial readers stand ready: there has never been a book like this!

In the description of the suspense work a grim present or possible future is laid out under the guise of a new regime . . .

It all went to hell when the world’s greatest cyber warriors chose to wage war for themselves and not on behalf of the politicians that hired them. Hackers, they used to be called.

To Xera, William Waltz was a broken spy and a fugitive, manipulated by the Cyber Elite that ruled from Canada to Peru. If she helped him, the Cyberwar could be avoided . . . but the assassin named “Sheetrock” tracked them to use his bio-hacked body to delete them both.

The research on cyber warfare and political protest, as well as a strong female protagonist set this riveting story apart.

The target audience for this book is the readers of commercial thrillers. Cyberwar resembles a cross between Miller’s Sin City and Fleming’s James Bond novels.

The book has been finished and is now a series.

For a limited time, Pentian is still crowdfunding for investors, and readers to help sell the book through their engagement and there is even an opportunity still available to have their name immortalized as a character in the Cyberwar Series. See it here: http://pentian.com/book/fund/601

Link: http://www.examiner.com/article/r-j-huneke-s-cyberwar-pique-s-studio-interest-for-optioning-film-rights

R.J. HUNEKE: DESCRIBING THE PENTIAN EXPERIENCE

Añadido el 01/09/2014
Imagen 1

At this year’s BEA, the Spanish crowdsourcing platform Pentian — a company that offers a most interesting business model: paying 50% of profits from book sales to backers of the book and 40% to the author — launched in the USA. (Read about it here and here.) Now, the very first American author to use Pentian, R.J. Huneke, a writer with numerous nonfiction articles and short stories to his credit, has posted his novel, Cyberwar, to Pentian and is ready for investors.

I recently talked with the author about his decision to go with Pentian and what the experience has been like.

PP: What inspired you to go the Pentian route?

Huneke: I’ve worked on my novel, Cyberwar, from March of 2013 until March 2014, and over the last five months I began to reach out to agents, more than 300 who have worked in the thriller/commercial and even the speculative fiction genre to represent me. I’ve had a lot of positive responses, but I also got a lot of “Well, we think it’s great” but that they just can’t take a risk at this time with a debut novel.

I had considered going to smaller publishing houses on my own, but I thought my writing and the story was strong enough that I didn’t want to do that. I wanted real backing for this book, so when I read about what Pentian was doing it seemed to make a whole lot of sense. Here’s a company that had been a traditional publisher but sees the future of getting investors involved in getting a book published – I thought that was very smart on their part.

What really got me on the idea, though, was when I spoke to [company co-founder] Enrique Parrilla. I reached out to them to take a look at my work; he spoke to me briefly when I was in New York, and I was impressed that he was very much about not only keeping the quality of the books high, but also about keeping the creativity intact as well. He told me that in order to keep Ingram and his other distributors happy, he demands the highest quality, so if they take on a project and it gets greenlighted by investors, it’s going to be handled correctly.

Internationally, Pentian has taken off, so I felt that the model could really become very big in the U.S. It’s not the traditional route, but at the same time you have the support of Pentian. So when Enrique told me he liked the first fifty pages and wanted to highlight it as his first big U.S. title, my decision was made.

What has the process of working with Pentian been like?

It’s been very good. I’ve spoken with a Pentian rep at least once a week since June – they’ve been very thorough and very easy to go back and forth with. We’ve discussed things like what do you envision your book cover looking like? They listened to my input and came up with a few different designs and ran them past me, even though when it gets funded and published it could have a different cover – this was one was for funding purposes only. They set me up with a copy editor that I’ve been working with, and we discussed ideas before it went live.

In addition, Enrique came to me with the idea of getting investors involved in the project by becoming a villain or character in the book. [For $300 an investor can have a character named after himself (or herself); $600 and an investor becomes a recurring villain in the series.] I was blown away with that – it was Enrique’s idea and I thought it was fantastic.

We brainstormed how to frame the pitch. And then, and this is interesting – one of my main concerns was can I use any of the book for promotional purposes – what am I looking at? It turns out that they’re essentially open to whatever I want to do. However I want to promote it they’ll help me with that. “Whatever you think will help to promote the book,” they told me, “we’re here to help you with.”

And in terms of the rights, they have it very simply laid out. They have the first serial rights, I have everything else. The book is very visual, I want it to be a movie at some point – those rights are all mine.

I first spoke to Pentian around the beginning of June, and we went live three weeks ago. Right now we’re at 20%. It’s difficult to tell how quickly the investors come in. I’ve been told that some projects get funded almost entirely during the last couple of days; for others it’s a more gradual process. They give investors 60 days to fund it, so if someone wants to get in, they have to do it now, otherwise they lose the opportunity.

I came into this with very high standards and expectations, and so far, I’ve been very impressed.

***

Follow the progress of R.J. Huneke’s book Cyberwar on Pentian.

Link: http://informitbulletin.com/r-j-huneke-describing-the-pentian-experience/

PENTIAN PUBLISHING’S US LAUNCH OF THE THRILLER CYBERWAR IS COMING...

Añadido el 08/08/2014
Imagen 1

It all went to hell when the world’s greatest cyber warriors chose to wage war for themselves and not on behalf of the politicians that hired them. Hackers, they used to be called.

To Xera, William Waltz was a broken spy and a fugitive, manipulated by the Cyber Elite that ruled from Canada to Peru. If she helped him, the Cyberwar could be avoided . . . but the assassin named “Sheetrock” tracked them to use his bio-hacked body to delete them both.

Cyberwar is a thriller novel from author R.J. Huneke and will be published by Pentian Publishing working with Rune Works. Act now and visit Pentian's site here if you would like to read an excerpt from the first chapter and/or invest in Cyberwar to receive royalties from copies sold (for a limited time only).

The research on cyber warfare and political protest, as well as a strong female protagonist set this riveting story apart.

On May 31, 2014 PENTIAN launched its revolutionary publishing and crowdfunding model in the US at the Book Expo of America. Pentian is invoking their crowdfunding platform, as a publisher, and their business plan calls on potential readers and investors to crowdfund their Pentian favorites so that the cost to create, print and distribute the book on the market is covered by the determinate readers who wish to bring their authors’ works to life.

Pentian believes that invoking a community around funding a book helps to add to the media exposure and burgeon its success.

The future is now . . . and Cyberwar is coming . . .

http://www.examiner.com/article/pentian-publishing-s-us-launch-of-the-thriller-cyberwar-is-coming

CROWDFUNDING FOR BOOKS: PENTIAN’S EXPANDS TO US

Añadido el 11/07/2014
Imagen 1 Imagen 2

Crowdfunding for Books: Pentian's Self-Publishing Model Expands to US
Digital Book World
However, the large Spanish-speaking population in the US is helping to grow their presence in North America. And, as Pentian opens their services to the English-language market, self-published authors in the United States have a new option for funding ...

CROWDFUNDING FOR BOOKS: PENTIAN’S SELF-PUBLISHING MODEL EXPANDS TO US – DIGITAL BOOK WORLD

Añadido el 11/07/2014
Imagen 1

This platform allows authors to present their projects, lets backers pledge and support them and provides financial rewards to all involved once the books sell. The company is called Pentian, and after several years shaking up the ebook world in Spain

PENTIAN’S SELF-PUBLISHING MODEL EXPANDS TO US

Añadido el 11/07/2014
Imagen 1

In the Spanish-speaking world, one digital publishing company has disrupted the traditional publishing process by creating a online platform that combines full-service self-publishing with crowdfunding. This platform allows authors to present their projects, lets backers pledge and support them, and provides financial rewards to all involved once the books sell. The company’s called Pentian and after several years shaking up the ebook world in Spain, Central and South America, it’s now expanding into the United States. Pentian began as a traditional publisher in 2004. As the ebook trend grew in 2009, the company expanded to offer self-publishing. “With the explosion in digital books, we saw a trend where authors of high-quality were seeking out self-publishing options,” said Enrique Parilla, whose title at Pentian is Enabler of Dreams. The typical book, self-published via Pentian, costs between $2,000 and $6,000, depending on the extent of editing, design, and promotion needed. And that’s where the logjams arose. “These valued authors have great books, but not necessarily the funds to self publish,” Parilla said. To solve the funding problem, the tech-savvy leaders at Pentian decided to build their own crowdfunding layer into the publishing workflow. Pentian’s crowdfunding system allows individual backers to share royalties with the author - See more at: http://faberfactory.co.uk/crowdfunding-for-books-pentians-self-publishing-model-expands-to-us/#sthash.rhjyVDXN.dpuf

CROWDFUNDING FOR BOOKS: PENTIAN’S SELF-PUBLISHING MODEL EXPANDS TO U.S.

Añadido el 08/07/2014
Imagen 1

In the Spanish-speaking world, one digital publishing company has disrupted the traditional publishing process by creating an online platform that combines full-service self-publishing with crowdfunding. This platform allows authors to present their projects, lets backers pledge and support them and provides financial rewards to all involved once the books sell. The company is called Pentian, and after several years shaking up the ebook world in Spain, Central and South America, it’s now expanding into the United States.

Pentian began as a traditional publisher in 2004. As the ebook trend grew in 2009, the company expanded to offer self-publishing. “With the explosion in digital books, we saw a trend where authors of high-quality were seeking out self-publishing options,” said Enrique Parilla, whose title at Pentian is Enabler of Dreams. The typical book, self-published via Pentian, costs between $2,000 and $6,000, depending on the extent of editing, design and promotion needed. And that’s where the logjams arose. “These valued authors have great books but not necessarily the funds to self publish,” Parilla said.

To solve the funding problem, the tech-savvy leaders at Pentian decided to build their own crowdfunding layer into the publishing workflow. Pentian’s crowdfunding system allows individual backers to share royalties with the author. For a pledge of $10, $20, or $50, for example, donors may get a signed copy and, ongoing into the future, a percentage of sales in proportion to their contribution amount.

So unlike Kickstarter, Pentian offers royalties as a reward for early supporters. Another way Pentian is different from Kickstarter is that Pentian puts a cap on the amount of money raised. Kickstarter campaigns can raise more than the target amount. But at Pentian, when the amount of money needed to produce the book is met, they close the donations and begin production of the book.

Parilla and his team have noticed that this contribution cap creates a sense of urgency in the crowd-sourcing momentum and actually helps close the deal. Once a book gets 80% of its funding, he reported, contributions frequently accelerate rapidly.

If a book fails to reach the amount necessary to pay for production, it’s a sign that the book may not be a commercial success. “Our crowdfunding model is a way to get the market to decide,” said Parilla. The authors who can’t raise the production fees via crowdsourcing can then choose to pay for the production on their own—knowing that the book may be tough to sell—try again, or pull the book from production.

Another interesting result of Pentian’s crowdfunding-in-exchange-for-royalties model is that when all backers have a stake in the success of the books, they actually help do some of the marketing. A traditionally self-published book has one person, the author, with a financial stake in the book’s success. And that author alone slogs through his or her social media marketing campaign. But a book with fifty backers has fifty people who want the book to succeed. They often spread the word to their own networks. “When people are financially vested,” said Parilla, “they promote the book. They have a sense that ‘we’re all in this together.’”

Production-wise, Pentian controls the cover design and copyediting, but their titles are ‘self-published’ in the sense that Pentian does not intervene with the books’ editorial content. Pentian does not tell authors to make the ending happier, add a subplot or cut 300 pages from a 700-page narrative. “We don’t presume to know more than the market,” said Parilla.

Pentian currently has about 6,000 books in its catalog. The books are available on Amazon and the Apple iBookstore as well as through Ingram. Currently, very few of Pentian’s titles are in English. However, the large Spanish-speaking population in the U.S. is helping to grow Pentian’s presence in North America. And, as Pentian opens their services to the English-language market, self-published authors in the United States have a new option for funding the production of their books.

IS PENTIAN’S “INVESTMENT MODEL” FOR BOOKS A SURE BET?

Añadido el 10/06/2014
Imagen 1

By Edward Nawotka

With Pentian’s model for crowdsourcing books, it turns the backer into a self-interested investor. But like with any investment, one must be willing to gamble.

Today’s feature article looks at the US launch of Pentian, a book crowdfunding site that pays backers of a book 50% of the profits from the sale of the title, with 40% going to the author and the remaining 10% to Pentian.

Co-founder Enrique Parrilla told our reporter Dennis Abrams that the platform offers a win/win for authors and investors: previously it was up to self-published authors to support their own promotion and publicity, now backers are financially invested in helping to promote book sales as well.

Pentian launched their US campaign at BEA.

In essence, it turns the backers themselves into the de-facto publisher, with an interest in choosing the titles and working to move copies.

Let’s call it the “investment model” for publishing. By backing a book, you pay for a share — and that share’s value rises only if it is supported by the market. The risk is that all you get back is a book, but the potential upside is greater, provided you have an instinct to back winners.

Will the investment model for crowdfunding books work in the United States? But do investors really have enough information to make smart decisions? I expect as Pentian becomes more sophisticated, they will be able to offer more sophisticated investment tools over time — analytics, deeper information about the titles and authors on offer, etc.

Until then, it’s just like any new investment opportunity — part hope, part dream, part gamble.

But as anyone who has ever entered a casino knows, there is no shortage of people who like to gamble. “When we launched, we hoped to do 200 books in the first year,” Parrilla told Mercy Pilkington at Goodereader. “We did 200 books in the first eight weeks.”

Tell us, what tools and information would you like to see to enable you to make smarter choices in investing in Pentian’s titles?

URL to read the article: http://publishingperspectives.com/2014/06/is-pentians-investment-model-for-books-a-sure-bet/

PENTIAN’S LAUNCH TURNS THE PUBLISHING INDUSTRY ON ITS HEAD: EXCLUSIVE INTERVIEW

Añadido el 10/06/2014
Imagen 1

By R.J. Huneke

May 31, 2014

PENTIAN launched its revolutionary publishing and crowdfunding model in the US at the Book Expo of America.

Things will never be the same.

I was fortunate to sit down with Founder and CEO Enrique Parrilla, just hours after the exciting debut going on in the Jacob Javit’s Center in New York City, and his vision of the future of the publishing world is keen and bright for both readers and artists taking part in Pentian’s “everyone wins” platform.

Mr. Parrilla was very pleased when he stepped away from the buzz of the Pentian booth at the Book Expo to talk to me. Dressed in a sharp suit jacket and button-down shirt that was happily tie-less, his passion for books immediately became contagious.

He started off saying, “[we’re] launching as we speak, and people are going [crazy] over it.”

Pentian is invoking their crowdfunding platform, as a publisher, and their business plan calls on potential readers and investors to crowdfund their Pentian favorites so that the cost to create, print and distribute the book on the market is covered by the determinate readers who wish to bring their authors’ works to life.

Pentian believes that invoking a community around funding a book helps to add to the media exposure and burgeon its success.

Mr. Parrilla spoke very candidly that Pentian “seek[s] to reward . . . the backers with financial compensation for 3 years . . . with profits from [the funded] book. What this essentially does is create an army of sales people for that book working for you.”

Authors everywhere rejoice!

Rarely has a business model helped to provide them with such free marketing prowess or incentive.

He went on to say that with the “small army of people who are financially invested [in the projects] . . . we have a very fair mechanism to reward those people who have taken a risk.”

Who as an avid reader would not warrant risking a few hundred dollars on an author and/or idea they are passionate about – and feel would take the world by storm, whether hitting the best-seller list or becoming a successful Hollywood film – especially when they would be compensated a set percentage of sales for three years for their investment?

Readers and stockbrokers beware: there is a new investment portfolio in town!

“Being a publishing company ourselves,” says Pentian founder Enrique Parrilla, “we own the production process.”

The process is quite simple:

Authors submit their work to Pentian, and they judge the project strictly based on the quality of the work
Pentian and the author come up with a plan of how many and what types of mediums the book will be produced in order to get it on the market and place the project on Pentian.com’s crowdfunding site
Pricing levels are suggested: reward levels $10 gets you e-book, for instance, or $25 gets you a hardcover copy and more money might get you a signed hardcover.
Readers and investors contribute to financially cover the costs of the project’s production and receive a part of the profits from the sales of the book
The author’s work is published at the very best of quality in both paper and e-format.
For Enrique Parrilla, the way that technology has opened up the world continues to amaze, and the connections between writers and readers can be made instantaneously, as working Pentian’s “crowdfunding platform . . . enables ‘disruptive’ financial connection between authors and readers.”

“In thirty days we can have a book sold worldwide,” says Mr. Parrilla, as he smiled proudly.

The reason Pentian promotes a “disruptive” connection is because they eliminate the old barriers – disrupt them completely – in favor of a more direct model.

Published books used to be only held by the traditional publishing industry model and, in more recent years, by self-published authors (the majority of whom do not provide readers with quality product, whether in the physical paper printed or in the actual written material on the page).

This is not the case now that Pentian has created a publishing uprising and Renaissance of written works, of all genres, in Spain.

Since launching its beta test model six months ago, Pentian has captured over 6% of the self-publishing market and that number is growing exponentially as the company launches in the United States.

Mr. Parrilla believes Pentian has “great potential because it’s all over the world . . . you can push a button and your product is everywhere.”

And now the US is eager to see Pentian’s newest headquarters location in Los Angeles, California thrive.

“The reason we set up shop in L.A.,” said Mr. Parrilla, “is because we are seeking relationships with the media producers, the people that are in charge of acquiring content and licensing rights and stories are having a hard time finding original stories . . . and we have a situation where the market can determine what is hot.”

How did Pentian first come about?

Enrique says that they “saw a need that wasn’t being met.”

He spoke of a scenario he witnessed being played out on a major crowdfunding site: “One day . . . somebody looking for four or five thousand dollars [on a Kickstarter or Indiegogo-like campaign] got $20,000 . . . and did not publish the book” and they fulfilled their contractual obligation, took the profits, but the readership did not get the product they wanted.

Pentian strictly adheres to planning the production of a book and crowdfunding for that cost alone.

The cost is associated with getting a book on the market, not on the traditional crowdfunding for books, like the Kickstarter model, of continued funding through a certain period.

Once a book is backed, the crowd-funding campaign ends and the book creation begins. This as Enrique Parrilla says, “instills a sense of urgency” to back a project while there is still the opportunity to invest in it.

And Pentian already has a host of worldwide distribution partners, including Ingram, Amazon, Kobo, Barnes & Noble, Google, Apple, El Corte Ingles and more.

This is turning the publishing industry on its head – as Pentian’s P/R release depicts – by allowing the readers to choose what a best seller will be, not the big publisher’s President and their marketing budget.

“Everyone Wins” as they say in their press release (except maybe the “Big 5”).

In terms of the “Big Five” traditional publishing houses determining most of what readers in the world get to see published, that time is quickly passing. Their business model is being shaken dramatically at its foundations.

Everyone looks to benefit from a more hands-on approach to publishing, as Pentian is happy to point out.

How exactly does Pentian decide what is “quality” and will be put up for funding?

In order to maintain a relationship with reputable distributers, Pentian adheres to a strict quality control – if a book is illegible or not up to snuff in terms of its overall shape and idea, Pentian politely declines the submission; if it is raw or “not 100%” on the surface, but the project’s idea and content is great, they will offer a team of experienced editors to polish or format the project, but not to alter any of the key creative plot or character elements, only to streamline the grammar and finished product.

The writer does not have to worry about compromising their creative work based on the publisher.

Mr. Parrilla was emphatic that at Pentian they “do not get into the content, in terms of editing . . . [he has] friends that have been going back and forth with a traditional editor [and publisher] for a year and a half to publish a book with an adulterer as the protagonist,” but because the US market does not like adulterers they required the ending changed to reflect poorly on the adulterer.

Pentian does NOT get involved in the writer’s content.

Pentian is looking to do what many of us have as a fundamental basis of our reading and writing souls desired: art is made and published as it is meant to be depicted by the artist, and the readers who are interested will actually see it as such.

In terms of creating art and writing, Pentian only offers an editing team as part of the production process if the work needs help polishing its grammatical and clerical work.

Successful authors are currently flocking to Pentian, because of their favoring the artists that create the work, not the publisher.

“The 'Big Five' houses . . . are going to start losing quality content from authors,” said Enrique.

He immediately cited an example of an author that has a following of 70,000+ social media followers, and has published two books with one of the traditional publishers, and when he went to have his third book published, they said simply that they had no interest in doing it.

He could come back to them with his next project. The author went looking to take advantage of the fan base he built himself and fund the book that the publisher callously discarded without even testing the market for interested readers, and Pentian was where he ended up. [We’ll hit on this author, by name and in detail, in part II of this interview, folks.]

Coming Monday: Part II of the Exclusive Interview With Enrique Parrilla.

URL to read the article: http://www.examiner.com/article/pentian-s-launch-turns-the-publishing-industry-on-its-head-exclusive-interview?cid=rss

AUTHOR TOOLS FROM THIS YEAR’S BEA

Añadido el 04/06/2014
Imagen 1

June 2nd, 2014.- By Mercy Pilkington

BookExpo America is the largest North American publishing event and it has grown to encompass nearly every aspect of the book industry. From dedicated book blogger events and author book signings to digital business conferences and platform launches, if it involves books in any way, it happens at BookExpo.

This year, Good e-Reader came across a number of platforms whose functions involve helping self-published authors with various aspects of their works. Some of these companies specialize in social sharing and book discovery, while others actually help authors incorporate enhanced features into their ebooks.

Booklikes is an international platform that basically functions like a dedicated Goodreads but with the added functionality of focusing on those book blogs. With more than 40,000 members who currently run active book blogs and a readership that correlates to that amount of traffic, this site is a great resource for authors looking to put their books in front of readers who will actively share that news from their blogs.
While crowdfunding/preorder site Pubslush has already made a name for itself in the backing community for being dedicated solely to book projects, the company was on hand exhibiting in the Startup Challenge alley to get the word out about the platform.

Unlike typical crowdfunding sites that take projects of any nature, Pubslush not only is bookcentric, but also awards all funds raised to the project minus the operating expenses, unlike major platforms that require the proposal to reach the full amount of the fundraising goal or risk losing all of the funding.

Another exciting book crowdfunding site works somewhat differently than Pubslush, and that’s Pentian. Focusing on their US expansion after a highly successful international launch, the company lets authors crowdfund for the money needed to use Pentian’s in-house self-publishing team. While authors must publish through Pentian to use the crowdfunding feature, this platform has a lot to offer in terms of future book discovery; the financial backers who support a book’s campaign become a part of the royalty payments for the first three years of the book’s publication, meaning those people will presumably encourage book sales in order to benefit from the royalties.

As for the creation of the ebooks themselves, two exciting companies at the event were Booktrack and Beneath the Ink. Booktrack allows authors and readers to create musical scores that serve almost like a movie soundtrack within the book, playing ambient music while keeping up with the reader’s speed. Already studies have shown a greater enjoyment level with books that feature this musical engagement, as well as significantly improved reading comprehension scores from students who read with this feature enabled. Beneath the Ink gives authors the ability to add enhancements within their ebooks with nearly point-and-click functionality, meaning you don’t have to be a computer programmer to add images, text, videos, definitions, and more to a self-published ebook. This feature is especially helpful for books with lengthy casts of characters or odd names, such as those that are found in sci-fi or fantasy titles.

A number of other companies also exhibited their tech features that support ebooks, especially from indie authors. A full run-down of the companies is available from the BookExpo America website.

Medio: www.goodereader.com
URL: http://goodereader.com/blog/e-book-news/author-tools-from-this-years-bea

AUTHOR TOOLS FROM THIS YEAR’S BEA

Añadido el 04/06/2014
Imagen 1

June 2nd, 2014.-

BookExpo America is the largest North American publishing event and it has grown to encompass nearly every aspect of the book industry. From dedicated book blogger events and author book signings to digital business conferences and platform launches, if it involves books in any way, it happens at BookExpo.

This year, Good e-Reader came across a number of platforms whose functions involve helping self-published authors with various aspects of their works. Some of these companies specialize in social sharing and book discovery, while others actually help authors incorporate enhanced features into their ebooks.

Booklikes is an international platform that basically functions like a dedicated Goodreads but with the added functionality of focusing on those book blogs. With more than 40,000 members who currently run active book blogs and a readership that correlates to that amount of traffic, this site is a great resource for authors looking to put their books in front of readers who will actively share that news from their blogs.

While crowdfunding/preorder site Pubslush has already made a name for itself in the backing community for being dedicated solely to book projects, the company was on hand exhibiting in the Startup Challenge alley to get the word out about the platform. Unlike typical crowdfunding sites that take projects of any nature, Pubslush not only is bookcentric, but also awards all funds raised to the project minus the operating expenses, unlike major platforms that require the proposal to reach the full amount of the fundraising goal or risk losing all of the funding.

Another exciting book crowdfunding site works somewhat differently than Pubslush, and that’s Pentian. Focusing on their US expansion after a highly successful international launch, the company lets authors crowdfund

Read full story here: http://goodereader.com/blog/e-book-news/author-tools-from-this-years-bea?utm_source=rss&utm_medium=rss&utm_campaign=author-tools-from-this-years-bea

Medio: www.tabletdiy.com
URL: http://www.tabletdiy.com/?p=6020

CROWDFUNDING OPPORTUNITIES FOR AUTHORS EVOLVE WITH PENTIAN

Añadido el 04/06/2014
Imagen 1

May 31st, 2014.- By Mercy Pilkington.

Crowdfunding has grown into a popular method of securing much-needed financial backing for countless startups, charities, and projects, but the concept has already developed a few bugs, notably that there are a lot of options to choose from when looking for this kind of financial launchpad. Companies seem to be springing up overnight in an effort to capitalize on the percentage fees that project developers fork over from their campaigns.

One of the biggest obstacles to crowdfunding books was solved when Pubslush launched its book-specific crowdfunding platform. Considered by its founders for be more of a focused pre-order site as backers receive a copy of the book, the site has an incredibly high success rate for helping authors reach their goals.

But a company currently at work in the international book crowdfunding sphere is bringing its revolutionary concept in books to the US market. Pentian has upended the typical crowdfunding model of offering backers a few token gifts at various donation levels or a copy of the finished book, and instead gives backers a three-year license to earn a share of the royalties.

Pentian was already established as a self-publishing company that developed both print and digital titles, but also had distribution networks in place to reach out to virtually every global market. After seeing a number of worthy manuscripts from authors who didn’t have the means to pay for top-notch editing or publishing services, the founders went looking for a crowdfunding option that would provide those funds while also offering backers the incentive to invest in those titles.

Enrique Parrilla, co-founder of the company, spoke to Good e-Reader at BEA this week about the platform. According to Parrilla, the process of having backers who earn royalties correlates to that project receiving incredible discovery opportunities as the backers share the book’s news in order to boost their own interests in the revenue. “When we launched, we hoped to do 200 books in the first year,” Parrilla explained.

“We did 200 books in the first eight weeks.” The only way a company can leverage that kind of volume in a successful way is through a network of freelancers, highly vetted professionals who take on the required tasks for publication. That workload sharing and crowd backing has already led to payoffs for a number of books.

Medio: www.goodereader.com
URL: http://goodereader.com/blog/e-book-news/crowdfunding-opportunities-for-authors-evolve-with-pentian

PENTIAN, CROWDFUNDING FOR BOOKS

Añadido el 28/03/2014
Imagen 1 Imagen 2

Here is a new Spanish crowdfunding platform: Pentian.

Pentian aims to revolutionise the publishing sector. Here you can crowdfund to have your manuscript published, or you can support a book that you want to see published so that you can read it. Pentian offers a new way to connect writers and readers.

This platform is interesting both for writers who want to publish their book, and for readers who want to influence what will be published.

Most book projects are in Spanish, but it seems there is now and then also a title in English. At this moment, you find: Making sense of bullfighting by Reza Hosseinpour. And tell me, who does not have an opinion about this topic, and wants to learn more about it? Is this a win-win concept within book publishing?